Middle Town Inn


Executive Summary

The long term goal of Middle town Inn is to be known or become one of the best choice pension and hotel in Bacolod City, in the region, as well as in the whole country for the temporary and by creating a differential experience capitalization on personal services.

We plan to be more than great when it comes to the service we render, but we also plan to create an environment of pampered luxury that surpasses the expectations of the clientele.

Expanding our exposure thru various marketing strategies we offer to prospective clients that have not yet discovered or experience the services of the pension/hotel and will allow us to maintain a higher than average occupancy rate and above average profits.

The company

Middle Town Inn is an established Pension/hotel, and has been in operation for the past 1 year and 2 months. After possession and brief period of becoming established, Middle Town Inn will diverse into other ventures to ensure a steady flow of patrons (tourist and locals) through its doors.

Products Services

The Middle Town Inn building is believed to have a unique location because it is located at the most part of the strategic area of the city. With construction completed, it is now has the fully furnished 46 rooms (Economy, Standard, Deluxe Double, Deluxe Triple, Junior Suite, Executive, Family room and VIP room) equipped with complete amenities ready for occupancy anytime and a function hall that could accommodate 250-300 guest.

Creating a “home where everything is near you” which is often more beautiful and palatial than where they are travelling from will ensure may return customers. In addition to providing information about such locations, we plan to market the pension via internet, collaborate with tour agencies and businesses throughout the area by offering packages and special rates.

As the Pension/Hotel become established through the peak season, we plan to expand our services to the local tourist during the off-season. The function rooms open creating a large area, ideal for formal or informal gatherings (i,e, wedding receptions, office parties, Christmas parties, Live-in seminars, etc.). The Restaurant is also one of the best spot inside the pension which can also be an alternative area for relaxing time.

The Market Definition

Middle Town Inn along with other short-term lodging in Negros Island, have been a substantial part of the province tourism.

Competitors on the city have averaged increase in rates of 20% over the past 1 year. This projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism.

Our two major customer segments are tourists from the United States, Europe and Japan who traditionally prefer the cozy environment of the pension, and local patrons who need the facilities for various events.

  1. Function room for seminars with complete Audio Visual equipments
  2. Large function rooms for bigger/bulk banquette

1.1 Objectives

  1. Demonstrate a minimum of 80% occupancy average throughout year 2012
  2. Increase exposure and market using internet technology and direct advertising to other regions of the Philippines.

1.2 Mission

The mission of Middle Town Inn is to become the best choice in the city for temporary lodging by expanding our exposure via the internet (with multiple networks and links), and introducing the pension to areas that have not yet visited or experience the services that Middle Town Inn offers. The Middle Town Inn guest will have every need met to ensure his/her comfort. For special occasions, catered meals, etc, can be provided for an additional stipend.


  1. Spacious Newly furnished rooms
  2. Air-conditioned rooms
  3. Wi-Fi Ready
  4. Hot and Cold Shower
  5. 24 hours hotel Services
  6. Van Services
  7. Television with Cable TV
  8. Refrigerator and Sofa (selected rooms only)
  9. 24 hours F n B services,
  10. Parking Space
  11. 24 hour Security guard on duty
  12. Enhancement of hotel maintenance constant monitoring of rooms repair

Room Rates

Economy room 1 person P650.00
Standard room 2 persons P850.00
De Luxe 2 persons P850.00
Deluxe (Triple) 3 persons n/a
Junior Suite 2 persons P1,200.00
Family Suite Room 4 persons P1,500.00
VIP Room 4 persons n/a


  1. Extra Mattress----------------------150.00
  2. Extra person-------------------------100.00
  3. Monthly rates available



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